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Sajjad is a high-profile leader with a robust career in strategic planning, brand marketing, business management consulting, and Continuous Improvement (CI) throughout the Middle East, Europe, Central Asia, Caucasus, and the United States. He has led, established, and improved/developed several businesses and functions in a variety of markets and industries (automobile, food, tobacco, creative & advertising, business consultation, fine art publishing, event planning, nonprofit, medical center, etc.).


Sajjad played a key role in (re-)launching, expanding and rejuvenating multiple high-profile international brands (like Kent, Dunhill, Vogue, Pall Mall, Lucky Strike, and Viceroy) in British American Tobacco (BAT), besides managing multi-million dollar budgets for planning, implementing, and monitoring cross-functional product/brand development and research initiatives. In addition, he developed comprehensive Marketing strategic and operational plans in collaboration with world-renowned agencies like Grey Advertising Global (Grey Dubai) and Memac Ogilvy for the Middle East and Caucasus end markets.

Sajjad has led the implementation of Lean methodology and tools (fishbone, PDCA, 5S, 5-whys) and the development of several corrective action plans within multiple organizations and departments. He has created and established KPIs and SOPs and motivated staff to positively impact product and service quality, work under deadlines, and handle multiple and detail-oriented tasks.


Sajjad is a change agent and problem solver with over 20 years of influential leadership in several multinational companies around the world. He is also known as an innovative thinker, creative marketer, enabler, and decision-maker, especially in critical and complex situations.

Work Experience


Driftwood Nature

Founder & President

April 2018 - Present

Button Art

Executive Board Director

June 2019 - Present

Deljou Art Group

General Manager

October 2014 - December 2018


Co-Founder & CEO

December 2013 - September 2014


TAG Caucasus

Co-Founder & Managing Director

March 2013 - August 2014


Caucasus Consulting International

Strategic Advisor

February 2012 - July 2014


British American Tobacco

Head of Trade Marketing & Distribution

November 2010 - January 2012

Marketing Manager

November 2009 - October 2010


Business Development Manager

January 2009 - October 2009


Marketing Operations Manager

March 2008 - December 2008


Dunhill Brand Manager

March 2006 - March 2008

Kent & Vogue Assistant Brand Manager

January 2005 - February 2006

Kent Brand Executive

November 2003 - December 2004

Behshahr Industrial Company

Industrial Engineering Executive

January 2003 – October 2003

Morattab Khodro

Industrial Engineering Executive

February 2001 – December 2002

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