BIOGRAPHY
Sajjad is a high-profile leader with a robust career in strategic planning, brand marketing, business management consulting, and Continuous Improvement (CI) throughout the Middle East, Europe, Central Asia, Caucasus, and the United States. He has led, established, and improved/developed several businesses and functions in a variety of markets and industries (automobile, food, tobacco, creative & advertising, business consultation, fine art publishing, event planning, nonprofit, medical center, etc.).
Sajjad played a key role in (re-)launching, expanding and rejuvenating multiple high-profile international brands (like Kent, Dunhill, Vogue, Pall Mall, Lucky Strike, and Viceroy) in British American Tobacco (BAT), besides managing multi-million dollar budgets for planning, implementing, and monitoring cross-functional product/brand development and research initiatives. In addition, he developed comprehensive Marketing strategic and operational plans in collaboration with world-renowned agencies like Grey Advertising Global (Grey Dubai) and Memac Ogilvy for the Middle East and Caucasus end markets.​
Sajjad is a change agent and problem solver with over 20 years of influential leadership in several multinational companies around the world. He is also known as an innovative thinker, creative marketer, enabler, and decision-maker, especially in critical and complex situations.​
Work Experience
Managing Director | April 2018 - Present​
Executive Board Director | June 2019 - Present​
General Manager | October 2014 - December 2018​
Managing Director | December 2013 - September 2014
Managing Director | March 2013 - August 2014
Caucasus Consulting International
Strategic Advisor | February 2012 - July 2014
Head of Trade Marketing & Distribution | November 2010 - January 2012​
Marketing Manager | November 2009 - October 2010
Business Development Manager | January 2009 - October 2009
Marketing Operations Manager | March 2008 - December 2008
Dunhill Brand Manager | March 2006 - March 2008
​Kent & Vogue Assistant Brand Manager | January 2005 - February 2006​
Kent Brand Executive | November 2003 - December 2004​
Industrial Engineering Executive | January 2003 – October 2003​
Industrial Engineering Executive | February 2001 – December 2002​